CitiCam has worked with a wide array of clients over its history. Some
have extensive needs, approaching us for full-scale production, while
others come with more simple requests. Whatever the need, we at CitiCam
realize that we are a partner to the project and an integral part to
creating a finished, successful product.
This doesn't mean a simple "point-and-shoot" production or a
"cut-and-paste" edit. It means bringing all of our talents and
professionalism to the table in order to create a unique and inspired
project. CitiCam has assisted countless clients in doing just this.
When MTV was looking to add a little rock'n'roll to the newly born cable
industry, they approached CitiCam to develop a unique style. We created
what became known as the "MTV look," shooting everything from MTV News
to Cindy Crawford's House of Style. The influence of this approach came
to be imitated in all forms of media, from commercials to feature films
and is now a permanent part of the entertainment landscape.
Martha Stewart Living also gives tremendous weight to its visual style
and presentation. CitiCam lights and shoots the homes, clothes and food
in such a way that it appears as though the viewer could almost reach
through the screen and touch them. Our crews have the experience and
talents necessary to allow the show to most effectively reach its
When it comes to celebrity interviews, there is no greater standard than
that set by "The Barbara Walters Specials". CitiCam not only knows how
to make the celebrities look their best, but we also understand the
intricacies of working with talent that has limited time and access. It
is this kind of job-specific sensitivity that we also bring to our many
"behind the scenes" projects for clients such as NBC, HBO, Paramount
Pictures, Universal and Columbia Pictures.
CitiCam has also worked on a tremendous amount of non-broadcast,
corporate programming. Clients have included such Fortune 500 Companies
as Xerox, Met Life, Waterhouse Securities and Ernst & Young.
When it comes time to piece it all together, CitiCam is the preferred choice
of many. With cutting-edge technology and an award-winning editorial
staff, clients such as Court TV, A&E, Lifetime Television, Palm
Pictures, IBM and Simon & Shuster rely on us to get the job done on time
and on budget. Some of the most successful broadcast programs and
industrials of the last ten years have reached their level of excellence
in the suites of CitiCam.
Other CitiCam clients include:
Panasonic, VH-1, The Discovery Channel, America's Most Wanted, Dick Clark Productions, 20th Century Fox, The Disney Channel, Harpo Productions, ABC News, Burger King, Weight Watchers, HBO Sports, Smirnoff, Showtime, Edelman Public Relations, Estee Lauder
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